The true power of social media is the ability to get dozens, hundreds or even thousands of people to share your messages, but people won’t share just anything. In fact, today’s online customers are more discerning than ever. That’s why it’s essential to focus your social media strategy only on the most shared content – the post formats that are likely to result in the most shares…
Social media can confuse a business owner. They know they need to do it, often feel intimidated, sometimes get sucked in so it saps time from other valuable business actions. More worrying they can’t always prove that it has an ROI (return on investment). Then, like so many actions, it dwindles, and that lack of ROI is a self-fulfilling prophecy. So, how do you win at the social media game?
![Social Media – the Small Business Owner’s Checklist [Infographic]](https://images.squarespace-cdn.com/content/v1/5637c084e4b01270cf2c5515/1526914133366-6S25FDILBSCW39SDEZ5Y/social+media+keyboard.jpeg)