Social media can confuse a business owner. They know they need to do it, often feel intimidated, sometimes get sucked in so it saps time from other valuable business actions. More worrying they can’t always prove that it has an ROI (return on investment). Then, like so many actions, it dwindles, and that lack of ROI is a self-fulfilling prophecy.
Having seen the good and the bad in social media in hundreds of companies (both consumer and business-focused), and of course, having dabbled in it ourselves for our multiple companies, there are a few general rules:
- you have to be in it to win it
- it does not succeed without a great product or service
- integration between social media and traditional sales/marketing is a must
- to be efficient, you need a checklist and then stick to it
The most common questions I get asked are:
- What platforms should we be on?
- How often should we be posting?
As a business owner, you now have the choice
- do social media yourself
- delegate to someone in your team
- find a freelancer or agency to run this for you
There are of course no specific rules but let us share some best practices that seem to work in most cases. If you are new to social media, then start here, then tweak for what has the best ROI for your company.
And to get more specific to that second question, we have a checklist so a business owner can plan social media strategy and tactics:
- Social media is not a quick fix a sales problem.
- Social media won’t work overnight.
- Social media is hard work and a long-term term commitment.
The good news is that social media can be an integrated marketing action that is relatively low cost and can raise your visibility and add credibility to your business.
If you like this business insight, then you’ll love our upcoming webinar that talks about how to take your business to the next level this Friday. It will draw on your passion, and bring you profit and happiness. It’s only 15-minutes long, but seats are limited, so register today.
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