I’m no designer, but I know what I like when I see it. Which puts me squarely in the dangerous space that many entrepreneurs have – thinking they can do it (after all we can do anything). Put together a web site, landing page, flyer, promotion… no problem? Here are two free resources that will make your designs better - guaranteed!
Although every strategic planning session is different depending on the needs of each organization, most strategic planning agendas have a similar structure.
We share a sample strategic planning agenda that you can use and customize to your needs. We recommend including your team in the planning process as early as possible to increase company wide buy-in and implementation after the session.
A company’s strategic plan is only as effective as the process that goes into creating it. If the approach is too rigid, hierarchical or only serves as an empty exercise, it’s unlikely the business will in any way benefit from the process.
Here are suggestions on how best to mold the strategic planning process to get the most from your expenditure of time and resources…
It takes a lot of smarts, experience, vision, intuition and skill to be an effective leader, CEO or business owner. But all leaders must be mindful that their ability to make mistakes—just like everyone else—doesn’t magically disappear when they reach the C-Suite. So, what are the biggest mistakes CEO’s make and how can YOU overcome them?
The American workforce is changing the nature of “work” as we once knew it. The days when employees absolutely had to work at a desk, in an office, are long gone. While many businesses still insist on keeping their workforce on-site, more than 30 percent of Americans work remotely during some or most of the work-week. Here are 5-tips for managing your off-site, mobile team…
How many times in a day do people approach you or your gatekeeper with a request, suggestion or some other time-consuming appeal? Like many other business leaders, your first inclination may be to say, “OK,” or “Yes, I’ll look into that.” You want to help others or find ways to move a process along with your input. Here are four things to consider…
Assembling a high-performing sales team is challenging enough, but that’s just the start of any focused sales effort. With quality salespeople in place, the next task is determining how best to motivate and recognize the hard work they do on your company’s behalf.
If your sales team’s performance has been lackluster or you sense that morale is slipping, keep these tips in mind:
In a video interview with the Entrepreneurs Organization (EO), Nick Leighton, bestselling author of Exactly Where You Want to Be explains why it is so important for business owners to physically write out their strategies and what can they benefit from sharing their goals with someone else… you will learn this in the following 90-second interview.
The current job market is so tight and competitive, why make it any more difficult to recruit and retain the right people for your company? Too many businesses focus on getting bodies into open positions, but neglect grooming new hires (as well as veteran employees) for positions of greater responsibility and leadership. Here are tips on team development that can yield strong new leadership for your company…
The true power of social media is the ability to get dozens, hundreds or even thousands of people to share your messages, but people won’t share just anything. In fact, today’s online customers are more discerning than ever. That’s why it’s essential to focus your social media strategy only on the most shared content – the post formats that are likely to result in the most shares…
Social media can confuse a business owner. They know they need to do it, often feel intimidated, sometimes get sucked in so it saps time from other valuable business actions. More worrying they can’t always prove that it has an ROI (return on investment). Then, like so many actions, it dwindles, and that lack of ROI is a self-fulfilling prophecy. So, how do you win at the social media game?
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or anger with their customers, but as the SBA adds, “creating strong emotions—either positive or negative—can help build a bond between your customers and your business,” which is definitely a goal all businesses share.
If you’re looking for a stronger connection with your target audience, here are tips on emotional marketing that might resonate with your target audience…
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