6 Tips on Turning Great Employees into Outstanding Leaders

6 Tips on Turning Great Employees into Outstanding Leaders

The current job market is so tight and competitive, why make it any more difficult to recruit and retain the right people for your company? Too many businesses focus on getting bodies into open positions, but neglect grooming new hires (as well as veteran employees) for positions of greater responsibility and leadership. Here are tips on team development that can yield strong new leadership for your company…

How to Drive Marketing with Engaging Social Media

How to Drive Marketing with Engaging Social Media

The true power of social media is the ability to get dozens, hundreds or even thousands of people to share your messages, but people won’t share just anything. In fact, today’s online customers are more discerning than ever. That’s why it’s essential to focus your social media strategy only on the most shared content – the post formats that are likely to result in the most shares…

Social Media – the Small Business Owner’s Checklist [Infographic]

Social Media – the Small Business Owner’s Checklist [Infographic]

Social media can confuse a business owner. They know they need to do it, often feel intimidated, sometimes get sucked in so it saps time from other valuable business actions. More worrying they can’t always prove that it has an ROI (return on investment). Then, like so many actions, it dwindles, and that lack of ROI is a self-fulfilling prophecy. So, how do you win at the social media game?

New Team Member / Employee Onboarding Checklist

New Team Member / Employee Onboarding Checklist

An effective new team member onboarding process is a key to success for your organization’s new hires. Why should you care? Individual team member success is largely a result of their engagement and satisfaction. Engagement and satisfaction lead to increased team retention. Team retention saves your organization time and money in both the short- and long-term. Use this checklist to help you…

Is “Emotional Marketing” the Best Way to Connect with Customers?

Is “Emotional Marketing” the Best Way to Connect with Customers?

According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or anger with their customers, but as the SBA adds, “creating strong emotions—either positive or negative—can help build a bond between your customers and your business,” which is definitely a goal all businesses share.

If you’re looking for a stronger connection with your target audience, here are tips on emotional marketing that might resonate with your target audience…

7 Tips for Managing Your Millennial Sales Team

7 Tips for Managing Your Millennial Sales Team

We often hear that millennial employees are a breed apart and require a shift in management style and perspective. The same can be said about a millennial sales team and what’s needed to effectively manage and leverage their particular outlook and talents. Generally speaking, think of these younger salespeople as self-confident, positive thinkers who are thoroughly comfortable with digital technologies in all forms, and ready to take on sales challenges unique to your company and industry...

Use Technology to Enhance Your Employee Communications Efforts

Use Technology to Enhance Your Employee Communications Efforts

If improving communications with your employees was on your 2018 list of resolutions, there are many ways to leverage digital technology to achieve this goal. Businesses that still rely on a “suggestion box” in the break room or some similarly out-of-date mechanism should consider adopting current technology to make employees feel more involved and part of the team...

The CEO and Sales Leadership

The CEO and Sales Leadership

A CEO or business owner wears many hats, from “chief inspiration officer” to overseeing complex operations and development of new growth strategies. Not least among his or her primary responsibilities, however, is ensuring that the team responsible for selling the company’s products or services is motivated, efficient, productive and forward-thinking.

For most successful organizations, this means doing more than expecting a sales manager to “handle” sales and turning their own attention elsewhere.

Here are four ways to provide the kind of leadership that gets the best sales results...

How to Get Your Sales and Marketing Teams on the Same Page

How to Get Your Sales and Marketing Teams on the Same Page

Just how well do your sales and marketing teams interact? Can you point to tangible achievements as a result of close sales/marketing collaboration? Or is the situation more akin to military platoons advancing with little or no contact with one another?

In fact, many businesses are still chasing the elusive goal of optimum sales and marketing alignment. Even in an era of advanced marketing automation, “marketing technology and processes have yet to turn the sales and marketing boxing ring into a night of candlelit dinners,” observes B2B marketing expert Laura Ramos.

Here are tips on getting sales and marketing on the same page, thus benefiting both your business and your customers:

6 Business-Damaging Social Media Mistakes to Avoid

6 Business-Damaging Social Media Mistakes to Avoid

As a business owner, you know that social media offers an unprecedented opportunity for businesses to engage with their current customer base, connect with potential new customers and greatly enhance brand awareness. Whether you’re looking for more business or to expand your team, you need to engage. At the same time, those without much experience in social media may encounter a landscape crowded with potential minefields that can—if you’re not careful—inflict significant damage on your brand.

Here are six social media mistakes your business should avoid:

LinkedIn – for highly intelligent business owners, who are just getting starting on Social Media

LinkedIn – for highly intelligent business owners, who are just getting starting on Social Media

Maybe you have a wealth of experience and one (or multiple) businesses, but you just haven’t used LinkedIn before. It happens. Then 2018 rolled around, and you took the bold decision, that if you’re doing any B2B marketing or networking, you need to be on LinkedIn.  

Not many professionals say, “don’t see the need to waste time on LinkedIn.”  But I do know a number of business owners and CEOs that feel they missed the boat the first time around, and now don’t know if or how to start.

First off, there is no ‘if’. If you own a company, then whether you want sales or new recruits (and the correct answer is – yes, I need both) then you need to be on LinkedIn. So, here is what you need to know.

How to Better Negotiate with Vendors (and Save Money)

How to Better Negotiate with Vendors (and Save Money)

Some business owners are born negotiators. They know how to persuade, cajole, seduce and otherwise convince vendors to accept the deal they want.

But plenty of other CEOs and business leaders don’t have negotiating built into their DNA. The outcome of every negotiating session is a question mark, which adds an element of stress to an already difficult situation. What’s the best price I can hope to obtain for a supplier’s goods or services? If I need the vendor’s offering badly enough, am I always destined to pay through the nose?

Find out more and get your top ten tips for negotitaion...